Ghostwriting companies are faced with the subtle, partly by the media coverage driven general charge to be untrustworthy.
Concern for the image
It is extremely difficult to tackle the publicly-imposed bad reputation because common prejudices (“ghostwriters are on the verge of legality”, “ghostwriters are cheaters”, “ghostwriters provide plagiarism” etc.) are not easy to invalidate and are partly through the fierce competition within the industry, which does not stop at mutual accusations, rather encouraged than exhausted.
A ghostwriting company today must above all appear as a serious service provider who not only makes promises, but also keeps them. However, customers can not look behind the scenes of the agencies, but have to rely on the information that companies spread about themselves (or their competitors).
As much as this contradicts the perception of an orderly market: Whether an agency has provided the expected services in the past, can not be seen for new customers – and therefore unfortunately plays no role in their decision. What plays a role, however, is the self-expression – and here is sometimes tricked by all the rules of the art: a variety of fake reviews to feign quality, an extremely wide range of employees or an immense volume of sales becomes a feature of the quality of their own Agency sold. Customers who use ghostwriters for the first time (and perhaps also for the last time), and who are often under considerable pressure of time and performance when selecting the agency, hardly have sufficient background knowledge of the market and the people behind the agencies. This ignorance can cost them dearly – if a dubious agency is commissioned, then the work created is often inadequate or even completely useless, since it does not meet the required standards – the work was also created under great pressure, so there is hardly time left to place a second order to a reputable agency, apart from the additional costs.